SYSTEMS > GOALS

SIMPLICITY = MASTERY

FOCUS CREATES THE SPACE FOR PERFORMANCE

ACTION REMOVES DOUBT

ALWAYS MODEL NATURE (ITERATIVE, NATURAL SELECTION)

⬆️ AUTHENTICITY = ⬇️ COMPETITION

CARE & RESPECT = HONEST = FAST

GOOD DESIGN IS INVISIBLE

CONSENSUS = 🚩

CREATE WEALTH TO GIVE IT AWAY